Session overview

The Theatre

Arival Berlin is Europe’s first and only event dedicated to the Best Part of Travel: creators and sellers of Tours, Activities & Attractions. We call it the In-Destination Industry.

The Arival Berlin Theater Program assembles the brightest minds, biggest brands, and most provocative voices to explore and debate the essential themes shaping the Tours, Activities & Attractions sector across Europe.

What can you expect? No sales pitches. No sponsored sessions. Just the essential trends and perspectives that matter most to your business. Some of the key themes we will be exploring:

  • Consumer trends on in-destination experiences with a focus on millennials and rising Gen-Z travelers, featuring actionable new research only from Arival
  • Getting direct: how to drive and grow direct sales online and off
  • Dealing with distributors: we’ll hear from the biggest voices among OTAs and other resellers on the big debates around distribution
  • Selling sustainably: how can creators and sellers of Tours, Activities & Attractions work with destinations to tackle the growing challenge of too much growth
  • Operators of the future: learn about innovations and inspirations from Tour, Activity & Attraction operators across Europe
  • Digital deep dive: dig into the essential digital trends in marketing, direct booking, travelers trends and what’s next for OTAs, Google, Airbnb, TripAdvisor and more

Our Promise: Perspectives that matter for creators and sellers of Tours, Activities & Attractions across Europe.


Technology is changing everything in tourism – and Tours, Activities & Attractions are no exception. Arival Workshops go deep and get specific to help you drive your tour, activity or attraction business into our digital future. Arival Workshops are not sponsored. The Arival team carefully selects presenters based on their market knowledge. Topics will include digital marketing, growing direct online sales, distribution, mobile, pricing and revenue management, and much more. Sessions and speakers will be announced soon.

Demonstration Labs

Are you looking for new technology? Do you want to grow your sales through an online travel seller?

Demo labs are sponsored sessions from Arival Partners designed to walk you through their technology and distribution services. Get a hands-on demonstration of the latest in reservations systems, learn how to grow your business with leading online players, and understand how their services can matter to your business.

Monday, 04 March

► 10:00

Registration open

► 14:00 – 16:00

Main stage content

► 16:00 – 16:45

Coffee break

► 16:45 – 17:15

Demo Labs (4)

► 17:30 – 18:15

Workshops (4)

► 18:15 – 19:45 

Happy hour at the MOA

► 21:00 

Late night party – location to be announced

Tuesday, 05 March

► 09:00 – 10:30

Main stage content

► 10:30 – 11:15

Coffee break

► 11:15 – 12:00

Demo Labs (4)

► 12:15 – 12:45

Workshops (4)

► 12:45 – 14:15


► 13:30 – 14:00

Demo Labs (4)

► 14:15 – 15:00

Workshops (4)

► 15:00 – 15:45

Coffee break

► 15:45 – 17:45

Main stage content

Arival Partners

In partnership with